Rihanna shared the news with coyness, posting a photo showing her holding up a football.
WASHINGTON — Rihanna is set to take the halftime show stage at the upcoming 2023 Super Bowl LVII.
Sunday was a big day for Rihanna, according to the NFL, Apple Music, Roc Nation and Roc Nation. Rihanna awaited the announcement, but she was coy about it. sharing a photo The NFL confirmed that her hand was holding a football. press release.
“Rihanna has been a great talent for generations. She is a woman with humble beginnings and has exceeded expectations at every turn. A Barbados native who went on to become one of the most well-known artists in history. Jay-Z of Roc Nation stated that he was self-made in business, entertainment, and other areas.”
After replacing Pepsi as the long-term sponsor, Apple Music will now partner with the NFL to host the Super Bowl halftime show.
Apple Music was selected as the sponsor. Rumours circulated that Taylor Swift would take over the Super Bowl stage.
Swift was trending on Twitter by Friday afternoon. Variety, PEOPLE, and TMZ had conflicting reports about whether the Super Bowl halftime show had been locked in.
This year’s Super Bowl halftime show It featured Dr. Dre, Snoop Dogg and Eminem as well as Kendrick lamar and 50 Cent.
Rihanna declined a similar opportunity to headline the 2019 Super Bowl, which was eventually hosted by Maroon 5. Many artists supported Colin Kaepernick at the time. He was a former San Francisco 49ers quarterback who protested the 2016 national anthem.
“I couldn’t dare do that. For what?” Rihanna told Vogue in 2019. “Who gains from that? It’s not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way,” she said of the league.
Rihanna has sold more than 250,000,000 copies worldwide and is considered one of the top-selling female artists. Her last album was 2016’s “Anti.”
How much are performers paid for their Super Bowl halftime shows?
Although they may not receive a check, the true benefit to them is performing at the halftime show is worldwide exposure This leads to increased music streaming and sales.
In the aftermath of his appearance at the 2021 Super Bowl in Atlanta, music sales for The Weeknd shot up by 385% according to Billboard. His songs were streamed on apps such as Spotify and Apple Music by 41% more people. Billboard reported.
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